Software: InDesign, Illustrator
Deliverables: Digital Media Graphic Design Promotional Banner
Client: Digital Graphic Design Program @ VCC
Timeline: 2 weeks
Background:
The Department Assistant of the Graphic Design at VCC needed a new banner to help promote the program for the Experience VCC event.
The challenge was to stay true to the established brand identity while trying to promote the unique culture of both the program and the school.
Adding an illustration of a familiar landmark (Harbour Centre) helped highlight the cultural richness of the area. Using the same colours used in the departments logo keeps the branding consistent and therefore, easy to associate.
